Social Communication
Social media has changed the way businesses communicate with their audience online. It’s no longer just about big news and big announcements of new products or services – it is about every day, on-going conversation, with the “story” changing depending on the social network you are using. If companies ensure they have staff present on all social networks, they can benefit from all the different ways of reaching potential customers.

Roost plan social media strategies and campaigns for businesses based on influencer insights to create relationships with customers, driving conversions and sales.

By combining social data analysis and anthropological insight we generate results-focused strategies that can be integrated into your wider digital presence.

Welcome to the new age of marketing online.

Roost Process Diagram

"Roost manage the entire social comms process from strategic campaign conception through to on-going community management."

Agency

Roost work with agencies to expand and complement pure disciplines from creative through to PR, across both individual social campaigns and through on-going retained relationships. We work with a network of bloggers who can elevate and advocate your brand, ensuring that your marketing message is delivered across the online channels where your audience spend most of their time.

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Clients

Roost will work with your team to develop and implement an influencer strategy that will meet your short and long term business goals, based on social research and insights.

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1. Social Research & Insight

Social Research & Insight

By understanding human motivations and digital behaviours we know which content and what types of communication resonate with your audience, and therefore how to increase effectiveness through communities.

Roost combine ethnographic research with social keyword and online influencer analysis to determine and best use the platforms that will generate the most cost effective audience targeting, increase engagement levels and improve conversion rates.

We identify from within our network of bloggers the individuals best suited to your brand and most closely matched with your target audience and work with them to deliver on your objectives.

Analysis
2. Planning Along the Line

Planning Along the Line

The diversity and social nature of digital means that planning now needs to consider all touch points.

Digital is no longer a silo ‘below the line’. Digital should be an integral part of your strategy and draw together online and offline campaigns. Consumer communication is real time and companies require plans that are adaptable and responsive, delivering satisfaction and continuous engagement across every point of need - be that through PR, ATL or digital.

3. Implementation

Implementation

Even the best ideas can fall short without proper implementation.

Roost offers on-going community management to help develop and nurture a vibrant and engaged community for your brand beyond the campaign cycle.

4. On-Going Optimisation

On-Going Optimisation

We monitor both communication and conversions within communities to realise strategies and meet your business goals.

Social learning gained through community observation will form insights to power new strategic recommendations throughout the campaigns and across your social marketing channels.