Social Planning

Social media should be considered at the heart of your digital comms plan.

We develop flexible frameworks within which we engage communities and use valuable learnings to leverage your brand’s message across all digital touch points.

Influencer Marketing

There are people out there who are fanatical about your brand, and we work with a wide network of influencers like these every day.

We help you identify the key bloggers, harness their passion and channel it into defined communications to maximize the impact of their opinions.

Seeding

Time-bound campaigns require targeted delivery of your message.

From new product launches to key calendar events, Roost have been involved in many seeding strategies. Each one is different and requires an individual approach. Ultimately we ensure that the message being seeded resonates with the recipient, whose interests mean that they have a reason to feel passionate and a desire to spread the word. The message needs to reach the right individual with the right level of influence within a community in order for the message to be spread efficiently.

Community Management

Whether you are using a third party Community Management Service, or share the responsibility in-house with a dedicated team, Roost can offer the right level of support.

From the community management of a small team of bloggers, to your corporate Facebook page with hundreds of thousands of fans, we integrate community management across your organisation and give the right level of support to ensure the communications strategy is aligned to your wider digital approach.

Buzz Monitoring

Are you looking to action a real time programme or just want to take a snapshot of your brand reputation?

We have experience of the latest and most effective free and paid-for tools out there. Importantly we also know how to interpret the data and what it means for you and your audience.

Social Measurement & Evaluation

A communication strategy is subject to interactions with consumers.

At Roost we not only plan using a flexible framework but we also measure and continually evaluate activity to make sure that KPIs and goals are being adhered to. This means that no strategy is set in stone and can accommodate internal and audience changes in direction.

Audience Insight

In order to truly understand your audience it is important to see how they are interacting and in which online spaces.

We employee ethnographic research and online profiling to truly understand what your audience are saying, and therefore how and where we should be communicating with them.

SEO

The social web and search results support each other and are inexorably linked. As content is created, search rankings are affected.

We work with dedicated SEO specialists to ensure your SEO strategy is considered and all editorial content (blogger or brand created) is aligned, to optimize your visibility.

Editorial Content Mapping

To ensure your brand has a valuable and relevant social story to share, we develop year long editorial road maps with teams of specialist subject writers.

We work across your business with key stakeholders to ensure milestones and community content are aligned.

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